Create Your Own
I partnered closely with the Vice President to coordinate, edit, and execute video and graphic assets for the global Create Your Own (CYO) campaign, enhancing the user experience across every major consumer touchpoint. My role spanned concept development, content execution, and tailoring visuals for different markets and platforms.
Regent St. London | Prince ST. New York | Berlin, Germany |
Ginza, Tokyo, Nagoya, Kyoto, Yokohama, Japan | Seoul, Korea |
Malaysia | China | Singapore
This multi-channel campaign required building cohesive creative systems for both domestic and international audiences, with work deployed across:
Retail & Experiential — Window display videos, retail environments, pop-up stores, kiosk/menu screens, and large-format jumbotrons
Digital — Homepage, online ads, and social media
Created global in-store video assets and key visuals for major events, including the US Open, Ryder Cup, and Wimbledon.
Supported international retail rollouts across flagship stores in London (Regent St.), New York (Prince St.), Berlin, Tokyo, Ginza, and Seoul.
Ensured cohesive visual storytelling across digital, retail, and large-format displays.
